Today, we are proud to introduce our refreshed visual identity — including a new logo and updated brand expression. This is part of a broader repositioning of Lyngsoe, reflecting ->who we are today, ->where we are heading, ->and how we want to show up for our customers, partners, and colleagues across markets.

Alongside the visual changes, we have developed a clear communication strategy and a strong brand platform to support how we tell our story going forward. We have worked to preserve the strengths and recognition of our existing brand, while modernizing the expression to make it clearer, more consistent, and better suited for the future.

This has been a true team effort across Marketing. A big thank you to Clienti for their strong partnership and creative contribution- and to the customers who contributed along the way. Brand development is never just about visuals — it is about alignment, ambition, and the story we want to tell together. Exciting to hear your thoughts...